Bridal Gowns & Wedding Dresses

Since 1937, Edith's has been a family-owned business dedicated to providing exceptional bridal gowns and wedding dresses in Wisconsin for generations of brides. Our rich history reflects our commitment to quality and customer satisfaction.

Find your dream dress at Edith’s!

1) Book your bridal appointment

2) Bring your favorite people and an open mind

3) Consult with our bridal stylist about your vision

4) Try on dresses and get excited

5) Say “YES” to the dress!

Special Order Wedding Dresses

Edith’s is a longstanding Wisconsin wedding dress store. We offer a large selection of designer wedding dresses, with current styles that are sure to flatter every bride. Special order wedding dresses should be purchased a minimum of nine months before your wedding date to allow ample time for order fulfillment and alterations.

Size Availability: Dresses can be ordered in sizes 0 - 30. (Keep in mind, bridal sizing is generally two sizes larger than your typical jeans size; if you wear a size 10 in jeans, you may be a size 14 in bridal.

Pricing: Most of our special order bridal gowns are priced under $2500. We offer something for brides of every budget!

Appointments: Appointments are required for bridal try-ons; you’re welcome to bring your favorite people along! (No children under 8 please.) Experience the magic of choosing your dream wedding dress, while our expert team will help you find the one that fits your vision.

A white wedding dress hanging on a wooden hanger in front of a window with white curtains.

Off-the-Rack Wedding Dresses

In addition to our special order dresses, Edith’s also carries several wedding gowns that are available for immediate purchase off the rack. For the bride with a shorter engagement or one who prefers a faster process, this is the perfect option! We carry a variety of sizes, cuts, and styles right in our wedding dress shop in downtown Fond du Lac, Wisconsin.

Size Availability: Our sizes vary for off-the-rack dresses. (Keep in mind, bridal sizing is generally two sizes larger than your typical jeans size; if you wear a size 10 in jeans, you may be a size 14 in bridal.)

Pricing: Our off-the-rack bridal gowns are under $2,000. There is something here for brides of every budget!

Appointments: Appointments are required for bridal try-ons; you’re welcome to bring your favorite people along! (No children under 8 please.) Experience the magic of finding your dream dress, while our expert team will help you find the one that fits your vision.

A closet with a metal rod holding numerous wedding dresses on hangers, featuring lace, tulle, and satin fabric in shades of white and ivory.

Bridal Accessories

Need a few finishing touches for your big day? Edith’s carries a selection of bridal accessories including veils, headpieces, and more!

Visit us in-store to find the perfect items to accompany your wedding dress; no appointment necessary.

Bride wearing a strapless wedding dress and a long tulle veil

Bridal Suite & VIP

Experience the magic! Now at Edith’s, we offer options for brides to make dress-shopping day even more memorable and say YES in style.

Visit our store in downtown Fond du Lac to browse our collection of wedding dresses!