Edith’s Formal Wear

A Downtown Fond du Lac Legacy Since 1937

Teen girl with curly hair wearing a poofy tulle prom dress, standing on a wooden bridge, looking out towards a lake.
A man with a bald head and dark bear sitting on a teal tufted chair, wearing a black tuxedo, white shirt, and black bowtie, with a white flower in the front pocket.

Outfitting the special days of your life

Welcome to Edith’s Formal Wear, where our generational tradition of outfitting life’s most important moments is paired with exceptional service. From timeless gowns to tailored tuxedos, we offer pieces that elevate every occasion. We are an established family-owned wedding dress shop and formal wear shop in Wisconsin, and our beautiful location in downtown Fond du Lac will welcome you as soon as you walk through the door!

Bride with dark hair in a bun, standing in a corner of a room, wearing a simple strapless wedding dress and looking down.
Close-up of a young girl holding a gold rosary in her hands and wearing a white dress.

We offer these collections:

  • Bridal Gowns

  • Tuxedos and Suits

  • Mother of the Bride/Groom Dresses

  • Prom and Homecoming Dresses

  • Flower Girl & First Communion Dresses

  • Special Occasion Attire

Our passionate staff is committed to creating a personalized and enjoyable formal wear shopping experience, designed to help you find the perfect look for your wedding or other occasion.

About Us
About Us

Our Collections

A bride in a sleek white wedding dress, with her hands in front of her, holding a simple bouquet of greenery and white roses.
Bridal Gowns
Bridal Gowns
Man with brown hair and a beard, standing outdoors against green ivy and foliage, wearing a navy blue tuxedo and holding the lapels with both hands, while looking away to the side.
Tuxedos & Suits
Tuxedos & Suits
Middle-aged woman with brown hair, wearing a navy blue formal dress, looking at a younger woman in a wedding dress holding a bouquet, with both women smiling towards each other.
Mother of the Bride/Groom
Mother of the Bride/Groom
Teenage girl with blonde hair, wearing a dark pink lacy dress, leaning against a tree.
Prom & Homecoming
Prom & Homecoming
Two young women wearing fancy dresses, standing in a dark room with lights, with one woman resting her hand on the shoulder of the other.
Special Occasion
Special Occasion
Young girl wearing a white first communion dress, with her hands folded in prayer, and a rosary wrapped around her hands, leaning against a black iron fence outdoors.
Flower Girl & First Communion
Flower Girl & First Communion

To ensure you receive the proper attention in choosing your bridal or tuxedo attire, we require appointments for these services. We encourage you to stop in and browse, even if you’re not quite ready to make an appointment yet. Walk-in purchases are welcome for our other merchandise categories.

Book Appointment

Please note: Images on this website may not reflect items we currently offer; please visit our store to see available styles.

Bridal Suite & VIP

Experience the magic! Now at Edith’s, we offer options for brides to make dress-shopping day even more memorable and say YES to the dress in style.

Learn More

Testimonials

  • “My experience this past May was wonderful. All the staff were incredibly helpful and they helped me stay within my budget while picking through dresses. I found the perfect one after trying on a few and felt like a princess. Thank you staff at Edith’s!!!”

    — Kelsey T.

  • "Lonnie at Edith's is simply amazing and super sweet! She was patient, kind, and super educated on all the bridal gowns. I wasn't sure of what I was looking for at all when I walked through those doors and in the end, I ended up going with the dress that she picked out! She found something that fit so perfectly and had everything I was looking for. I also didn't even think about getting a veil, but the very first one Lonnie picked was gorgeous. Everything came together so perfectly and I couldn't have asked for better service or an overall better experience. This was my first and now last bridal shop looking for the perfect wedding dress."

    — Marissa

  • "Wonderful experience with my daughter picking out a wedding dress. Not only was the staff knowledgeable and helpful, but we were also able to find an absolutely gorgeous dress under budget and it only took about an hour. What made it even more special is that my wife had also found her wedding dress there 30+ years ago."

    — B.T.

  • "Rented a tux for my son for prom. He looked great! Thank you for being so helpful."

    — Wendy W.

  • “Edith's was my first stop with trying on Bridal dresses. Lonnie was my associate and I couldn't have asked for anyone better! She was patient with me and very open with grabbing different dresses and overall a wonderful experience. I am so grateful that she was able to help me and that I said Yes to the Dress at Edith's Bridal!”

    — Theresa

  • “Everything was wonderful and the person helping us was very helpful with her advice. I found my perfect dress and I am so glad that we went here!”

    — Caitlyn M.

  • “Thank you so much to Edith's and the workers there who helped me find my beautiful dream dress! It is perfect! They have many different styles and great options for all budgets. Highly recommend!”

    — Sarah E.

  • “I described the dress I was looking for, and the lady working with me pinpointed exactly what I was looking for. It was the dress. We had a great experience and loved the price point for a wedding dress.”

    — Breanna H.

  • “Alicia was absolutely wonderful! She took her time with me and she was spot-on with her dress recommendations for me. There was no pressure, and her patience and advice were very much appreciated. The selection of dresses at Edith's is fantastic! I will definitely shop there again!”

    — Celeste D.

  • “Wonderful fun shop in beautiful Wisconsin! I found the perfect mother-of-the-groom dress to go with my son’s suit! (After searching the large stores and online.)”

    — Diane Q.

  • “I’ve shopped at Edith’s three times (wedding dress, formal shrug, and a mother’s dress) in the past 7 years. Each time has been a good experience with knowledgeable staff who are as hands-on as you want them to be.”

    — Audrey D.